Customer Immersion
At Peterbilt, the concept of becoming immersed in our customer’s business is nothing new. In fact, it has long been a cornerstone for new product development.
At Peterbilt, the concept of becoming immersed in our customer’s business is nothing new. In fact, it has long been a cornerstone for new product development.
It started, as have most product innovations in Peterbilt history, with the voice of the customer.
The result is a spacious, new, high-roof, integral cab-sleeper, the Peterbilt Model 579 UltraLoft.