Peterbilt MATS Presence was “Special”

Peterbilt SuperfanBuilding momentum from the recent production of the 1 millionth truck in its history, Peterbilt celebrated the milestone at the recent Mid-America Trucking Show (MATS).

The 1 millionth production unit — a Peterbilt Model 567 Heritage — rolled off the line at the company’s Denton, Texas, production facility in January. It was awarded to one of five finalists in the Peterbilt SuperFan promotion, which asked Peterbilt enthusiasts to demonstrate what makes them Peterbilt’s biggest fan. Selected from a field of more than 1,200 entries, the five finalists appeared at MATS, where the winner was revealed and presented the keys to the iconic truck.

The Peterbilt booth featured the latest truck models, multimedia content focused on the SuperFans and fun, interactive experiences for guests attending the show held annually in Louisville, Ky.

“The Mid-America Trucking Show provides us a tremendous opportunity to connect with customers, drivers, maint-enance professionals and enthu-siasts,” says Peterbilt General Manager and PACCAR Senior Vice President Kyle Quinn. “And this year at MATS has been special. The 1 millionth truck is an achievement of which we are tremendously proud at Peterbilt, but it wouldn’t be possible without the loyalty we’ve earned from our diverse customer base.

“As a result, we’ve found a truly unique way to celebrate this milestone with our enthusiasts.

“It’s an exciting time to be a Peterbilt customer,” adds Quinn. “The SuperFan celebration provides Peterbilt enthusiasts an opportunity to share their passion, and visitors found the event to be both a fun and educational experience. We enjoyed seeing them share in this historic celebration of Peterbilt pride.”