At Peterbilt, the concept of becoming immersed in our customer’s business is nothing new. In fact, it has long been a cornerstone for new product development.
“What do you do?” That sounds like a simple enough question when posed to anyone whose business requires the use of a truck. But when that question is followed by “What equipment do you use?” prepare for a lengthy answer.
Peterbilt rang in the New Year with the opening of a new Test Building and Automated Storage and Retrieval System (ASRS) for painted parts at the company’s manufacturing plant in Denton, Texas.
Darrell Sorenson sketches a pyramid in the air to help describe the fortunes of Sorenson Transport, the Chehalis, Wash.-based refrigerated goods and LTL hauler over which he presides.
For a carrier that differentiates itself by its old-school approach to business, there’s a lot that’s new happening at Central Transport (CT), the less-than-truckload carrier headquartered in Warren, Mich. For one, there are a lot more employees around. In just five years, the CT workforce has grown by 50 percent to 5,271 at its nearly 200 service centers across North America.
This issue of First Class focuses on innovative business leaders from very different industries who have embraced change and successfully partnered with Peterbilt to navigate their way through it.